Being Healthy is Easy!
Individual TVC Plate for Advertising Practice Class
Model: Louise Valdez
For my Advertising Practice class, we were tasked to make a 30-second TVC for the product Naked Juice. The challenge was to advertise a product that would fit a certain target market, which will be one of our block-mates. The subject was a 19-year old female college student living in Quezon City. She enjoys time alone and finds inspiration through relaxation. She has a simple lifestyle, always prioritizing comfort in everything. She loves doing things the easy way and avoids involving herself in strenuous physical activities. Too much complicated work frustrates her, which will eventually result to stress and negativity. being a college student demands a lot of her time which often omits the privileged of eating healthy food that could take hours to prepare. She needs a product that will supply her with nourishment without taking too much of her time and energy. With that, "comfort" was used as the hot-button, and "convenience" as the positioning of the product. Naked juice gives the benefit of fruits and vegetables without going through the complex preparation of food.
